Promoting existing livelihoods through training, know-how and financial inputs so that rural households can improve household incomes and raise their standard of living.

Introducing new and alternative vocations/ livelihood that can be adopted by rural households which will help them create smooth income cycles from traditional livelihoods as well as help supplement household income through use of existing resources of land and manpower.

Reviving and promoting dying rural arts and crafts so that they can be preserved to become a primary source of income for those who follow it. This is also expected to result in reduced migration out of rural areas.

Developing Market Linkages to enable rural households to market their produce directly to target segments and markets with better packaging and direct linkages with buyers, thus helping them command better prices, enabling them to find and develop a regular market for their produce.

" Hriday Fincorp, A world of possibilities "